How Much Does It Cost To Advertise On Realestate.com.au?

The Cheapest Way To Advertise On Realestate.com.au

If you’re wondering “What is the cheapest way of advertising on realestate.com.au?’, then the answer to this is a “standard listing”. You may have wondered what factors decide the order in which properties are shown. Two things influence this: how long ago the listing was added to realestate.com.au, and whether or not the listing has been upgraded. Realestate.com.au offers a number of upgrades which can push a property up higher in the search results. The three available upgrades are a feature listing, highlight listing, and premiere listing. A feature listing is the next level up from a standard listing. A highlight listing comes next, and is followed by a premiere listing.

Price Differences For Sales And Rentals

The cost to list a rental property is $149 (inc. GST), and also includes various other real estate portals. This is a listing ‘Until Leased’, with nothing more to pay. There are no ongoing or monthly fees, and there are no additional fees once you have found a suitable tenant.

The cost to list a property for sale on realestate.com.au is $699 (inc. GST). This is a listing ‘Until Sold’, with nothing more to pay. There are no ongoing or monthly fees, and there are no additional fees once you have sold. There is also no difference in the cost to advertise between the various property types. Selling a block of land, as an example, is the same price as selling an inner-city apartment.

Vendor Paid Advertising (VPA)

When selling by using a traditional real estate agent, you will usually have the pay the advertising costs to be on realestate.com.au This is known as ‘Vendor Paid Advertising” and will be in addition to all other fees and commissions you will need to pay. Using an agent does not mean that they will absorb the advertising costs from their commission.

When selling your own property privately, you will have access to the same upgrade options that an agent would. This makes it possible to compete with any agent in any area. There are no listing resources to which only they have access.

1. Are advertising fees payable to realestate.com.au or to For Sale By Owner?

One of the core services which For Sale By Owner offers its customers is a listing on the REA website. These fees are charged by us for the various packages that we offer, and are payable to us. Even though you will be advertising privately on realestate.com.au, you will be doing so through us, and so will not have a direct relationship with REA. All advertising fees are payable prior to your property being advertised online.  You’ll be able to choose your preferred payment method when signing up with us.

2. What payment methods are possible?

You can pay either by credit card or by bank transfer; whichever best suits your needs. When paying by credit card you will be able to list your property immediately, but with EFT bank payments this may take a little longer until funds have been received. There is no difference in price when paying with a credit card versus paying by bank. All our fees are payable prior to advertising, and all include GST. In certain circumstances we may be able to offer a payment plan, should you be facing financial difficulties. Please feel free to speak to us about this, and we will endeavour to try and find a solution which could work for all parties

3. Are there any fees payable after I have sold or rented out my property?

No. The only fees to advertise on realestate.com.au through us are the initial package fees. At any time during your campaign you may or may not choose to upgrade your listing, and this would require further payments, but there are no more fees payable once you have found a buyer or suitable tenant. With a traditional agent there would be fees in both instances; a letting fee once your property has been rented out, or a sales commission once your property has been sold.

4. Can I upgrade my listing on realestate.com.au?

Yes. All upgrade options can be applied to your listing at any time. The main types of upgrades are feature upgrades, highlight upgrades, and premiere upgrades. The price of these is suburb dependent. Please get in touch if you would like us to provide you with quotes for each option, and a recommendation as to whether this would be money well spent or not. The vast majority of properties are rented out or sold without ever having been upgraded. There are other times when an upgrade would really be very beneficial in terms of finding a suitable tenant or buyer.

5. Is There a Price List To Advertise on Realestate.com.au?

No, there is no one price list as such. For rental and sales accounts, we have two options available for each. In terms of the costs to upgrade a listing on realestate.com.au, there is no publically available price list. This is in part because there are numerous upgrade options available, and the cost for these varies from suburb to suburb. An upgrade in the heart of Sydney will be more expensive than in a very small remote area. We can nonetheless provide you with quotes in advance if you would like to know the cost of the various upgrades that are available for a given suburb. There is just no publicly available list where you can look up the fees yourself.